there is a saying, being at the right time and right place
this story, it is about that
himalaya is a long time brand at its own pace
maybe few people will take notice
however, this particular item caught the contributor’s (also a friend) attention
(we do not use real name, let us call him mike)

on his way to departure gate, he noticed this item, it was placed on a 80m+- shelf with another item, the point is the way it was displayed, it will catch your attention
(in marketing it is called visual merchandising)
(many people like to cluster their sku and cramp them like monuments thinking they are smart (or not) in better utilising the space)

after scrutinizing the key ingredients, he made the purchase
after one use, his skin did result in even skin tone and it was smooth too feeling a ‘lil like baby skin and the results lasted as long as it takes till the next use probably 2-3 weeks later

this article got published here because he is the type who only uses a product that must show impactful (or near to) result after one use. (in marketing this is called product effectiveness)

he used to have some pigments here and there despite after all the lasers and few injections

he is also the type of person who uses high priced filorga 
but filorga seemingly dropped terribly in their standards this recent 2 years because he stopped using after filorga pigment-white even complexion illuminating cream turned his face grey which he got a shock of his life that next morning

the amazement came about was that this himalaya clear complexion brightening day cream had shown efficacy near his past filorga records

nonetheless. as the name suggests, it is clear complexion brightening day cream, however, one of the ingredients, spiked ginger lily “claims” to have antioxidant properties

it is amazing and interesting that these few ingredients seem to be able to do wonders, he still continues to use it and buy one for his mum.